Feedbackly Knowledge Hub
Your CX Knowledge Hub for insights, tools, and research crafted by Feedbackly experts, trusted by leading brands and loved by CX professionals worldwide.
Pick the topic you would like to learn more about today:
Tools to boost your experience management:
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
NPS: The Fundamental Guide (PDF)
Our comprehensive guide on Net Promoter Score - what it is, how and when to use it.
The ROI of Customer Experience (PDF)
Learn how to measure the return on investment of your customer experience program.
Customer Experience Cheat Sheet (PDF)
Tips and tricks to be on the cutting edge of customer experience management.
Customer Journey University (PDF)
A crash course guide in building a customer journey strategy.
How to compete with Amazon using CX (PDF)
A guide for competing with the world's biggest ecommerce giant.
How to Select the Best CX tool (PDF)
A complete guide on how to select, compare and find the best customer experience and employee experience tool for your company.
Customer Journey Map Template (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Journey Map Template for Retail (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Journey Map Template for eCommerce (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Experience Checklist (Excel)
A must-have checklist for building your customer experience strategy.
Learn from success stories:
Stockmann Focuses on the Right Emotional Experience
Stockmann has become an Emotional Experience superstar business that knows which products and services they need to provide to evoke the correct emotions.
Kekäle Aligns CX With Brand Strategy and Growth
Kekäle has long been recognized for delivering an exceptional customer experience. Now, they’ve also discovered how to connect their CX efforts directly to their brand strategy and business growth.
IVALO.COM Boosted NPS by 41% Through Smart, Data-Driven Decisions
IVALO.COM gathers customer feedback across the entire online shopping journey—from pre-purchase to post-purchase—providing actionable insights that drive real impact.
Musti Group Brings Together Feedback From Multiple Countries
By leveraging clear and easily interpretable customer feedback, they have strengthened their customer-centric decision-making, making it more insightful and firmly grounded in facts.
Banregio Strengthens Customer Experience With Multilevel Feedback Collection
Through structured feedback and reporting across branches and company-wide, Banregio gains the insights to enhance operations and deepen customer relationships.
XXL Enhances Customer Insights Through Multichannel Feedback
By collecting feedback during and after purchases—in stores and online—XXL uncovers hidden CX blind spots and drives smarter operational and marketing decisions across channels.
City of Helsinki Puts Visitor Feedback to Work in Museums
With up to 1400 survey responses per week in Finnish, Swedish, and English, the city of Helsinki can see what locals and tourists alike are saying about the city’s museums.
Kiasma Turns Visitor Voice into Museum Action
With live insight from feedback terminals in multiple touchpoints, Kiasma aligns decisions—across management, curators, and frontline staff—with what its audience actually feels.
Listen to experienced professionals on educational webinars:
eBooks to get started with Emotional Value Index (EVI):
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
Learn from success stories:
Stockmann Puts Emotional Experience at the Core of Their Brand
With the brand promise ‘A Feeling That Lasts,’ Stockmann makes emotional experience central to every interaction. By using the Emotional Value Index (EVI®), they gain clear insight into what customers feel, and why.
Kekäle Aligns CX With Brand Strategy and Growth
Kekäle has long been recognized for delivering an exceptional customer experience. Now, they’ve also discovered how to connect their CX efforts directly to their brand strategy and business growth.
Listen to experienced professionals on educational webinars:
Tools to boost your experience management:
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
NPS: The Fundamental Guide (PDF)
Our comprehensive guide on Net Promoter Score - what it is, how and when to use it.
Customer Experience Cheat Sheet (PDF)
Tips and tricks to be on the cutting edge of customer experience management.
How to Select the Best CX tool (PDF)
A complete guide on how to select, compare and find the best customer experience and employee experience tool for your company.
The ROI of Customer Experience (PDF)
Learn how to measure the return on investment of your customer experience program.
Customer Journey University (PDF)
A crash course guide in building a customer journey strategy.
Customer Journey Map Template (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Experience Checklist (Excel)
A must-have checklist for building your customer experience strategy.
Learn from success stories:
Stockmann Puts Emotional Experience at the Core of Their Brand
With the brand promise ‘A Feeling That Lasts,’ Stockmann makes emotional experience central to every interaction. By using the Emotional Value Index (EVI®), they gain clear insight into what customers feel, and why.
Kekäle Aligns CX With Company Strategy and Growth
Kekäle has long been recognized for delivering an exceptional customer experience. Now, they’ve also discovered how to connect their CX efforts directly to their brand strategy and business growth.
Banregio Strengthens Customer Experience With Multilevel Feedback Collection
Through structured feedback and reporting across branches and company-wide, Banregio gains the insights to enhance operations and deepen customer relationships.
Listen to experienced professionals on educational webinars:
Tools to boost your marketing management:
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
NPS: The Fundamental Guide (PDF)
Our comprehensive guide on Net Promoter Score - what it is, how and when to use it.
The ROI of Customer Experience (PDF)
Learn how to measure the return on investment of your customer experience program.
How to compete with Amazon using CX (PDF)
A guide for competing with the world's biggest ecommerce giant.
How to Select the Best CX tool (PDF)
A complete guide on how to select, compare and find the best customer experience and employee experience tool for your company.
Customer Journey Map Template (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Experience Checklist (Excel)
A must-have checklist for building your customer experience strategy.
Learn from success stories:
Stockmann Puts Emotional Experience at the Core of Their Brand
With the brand promise ‘A Feeling That Lasts,’ Stockmann makes emotional experience central to every interaction. By using the Emotional Value Index (EVI®), they gain clear insight into what customers feel, and why.
Kekäle Aligns CX With Brand Strategy and Growth
Kekäle has long been recognized for delivering an exceptional customer experience. Now, they’ve also discovered how to connect their CX efforts directly to their brand strategy and business growth.
Listen to experienced professionals on educational webinars:
Tools to boost your digital experience management:
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
NPS: The Fundamental Guide (PDF)
Our comprehensive guide on Net Promoter Score - what it is, how and when to use it.
How to Select the Best CX tool (PDF)
A complete guide on how to select, compare and find the best customer experience and employee experience tool for your company.
How to compete with Amazon using CX (PDF)
A guide for competing with the world's biggest ecommerce giant.
Customer Journey Map Template (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Journey Map Template for eCommerce (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Experience Checklist (Excel)
A must-have checklist for building your customer experience strategy.
Learn from success stories:
Stockmann Focuses on the Right Emotional Experience
Stockmann has become an Emotional Experience superstar business that knows which products and services they need to provide to evoke correct emotions.
IVALO.COM Boosted NPS by 41% Through Smart, Data-Driven Decisions
IVALO.COM gathers customer feedback across the entire online shopping journey—from pre-purchase to post-purchase—providing actionable insights that drive real impact.
Musti Group Brings Together Feedback From Webshops in Multiple Countries
By leveraging clear and easily interpretable customer feedback, they have strengthened their customer-centric decision-making, making it more insightful and firmly grounded in facts.
Listen to experienced professionals on educational webinars:
Tools to boost your in-store experience management:
EVI® – The Next Big Thing in CX Since the NPS (PDF)
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
Customer Experience Cheat Sheet (PDF)
Tips and tricks to be on the cutting edge of customer experience management.
NPS: The Fundamental Guide (PDF)
Our comprehensive guide on Net Promoter Score - what it is, how and when to use it.
The ROI of Customer Experience (PDF)
Learn how to measure the return on investment of your customer experience program.
How to Select the Best CX tool (PDF)
A complete guide on how to select, compare and find the best customer experience and employee experience tool for your company.
Customer Journey Map Template (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Journey Map Template for Retail (Excel)
Map your KPIs, touchpoints, ownership and more, and get a bird's eye view of your CX program status throughout your customer journey.
Customer Experience Checklist (Excel)
A must-have checklist for building your customer experience strategy.
Learn from success stories:
Stockmann Focuses on the Right Emotional Experience
Stockmann has become an Emotional Experience superstar business that knows which products and services they need to provide to evoke the correct emotions.
Kekäle Aligns CX With Brand Strategy and Growth
Kekäle has long been recognized for delivering an exceptional customer experience. Now, they’ve also discovered how to connect their CX efforts directly to their brand strategy and business growth.
XXL Enhances Customer Insights Through Multichannel Feedback
By collecting feedback during and after purchases—in stores and online—XXL uncovers hidden CX blind spots and drives smarter operational and marketing decisions across channels.
City of Helsinki Puts Visitor Feedback to Work in Museums
With up to 1400 survey responses per week in Finnish, Swedish, and English, the city of Helsinki can see what locals and tourists alike are saying about the city’s museums.
Kiasma Turns Visitor Voice into Museum Action
With live insight from feedback terminals in multiple touchpoints, Kiasma aligns decisions—across management, curators, and frontline staff—with what its audience actually feels.
Listen to experienced professionals on educational webinars:
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