Feedbackly Features

All the features you would expect from a world-class customer experience tool. Simple yet beautiful interfaces will help you to elevate your customer experience to a new level – and save you a ton of time.

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Collect high-quality data with ease and automate collection online and offline. These features help to ensure the quality of your customer data.

Multichannel Feedback Collection

Collect customer feedback online or offline. Use SMS, e-mail, QR-code, web popups, embedded surveys, Feedbackly Terminal, and more.

A Wide Variety of Question Types

CSAT, NPS, CES, EVI®, sliders, multiple-selection, images, open field text, email field, and more – you name it, we’ve got it all covered.

Ready-Made Survey Templates

You don’t need to be a Customer Experience expert to build surveys. Use ready-made templates and get started quickly.

Multilingual Surveys

Create built-in multilingual surveys so your respondents can effortlessly select their native language.

Behavioural Targeting

You can target surveys, popups, and polls based on virtually anything from behavior to cookies.

Automated Distribution

Feedbackly handles the distribution of surveys and feedback collection for you on an ongoing basis.

Email & SMS Tool

Automated email and SMS campaign tools make it easy to collect feedback at scale.

Website Widgets

Highly targeted website widgets help you to collect data from your apps, web stores and websites.

Question Logic

Build intelligent surveys that react to respondents in real-time - skip a question, direct to a selected question based on the response, etc.

Enrich With Metadata

Attach valuable metadata to your surveys, from basket size to product category to customer persona. Gain more insight into how people behave, buy, and why.

Drag & Drop Survey Creation

Our survey creator is amazingly easy to use and quick to launch.

3rd Party Sources

Use REST API for collecting and combining data from multiple sources. Automate surveys based on the data on your CRM or other software that you use.

One Page Survey

Display all questions on a single page. If you’re looking for a form type of survey, then the one page survey view of a survey is the best solution for that.

Reverse Satisfaction or NPS Scale

Choose if you want to display scales from left to right or right to left.

Response Time Customization

Customize the time limit for completing the survey or add an expiration date and time.

Accessible Survey Theme

The accessible theme of your survey’s visual appearance complies with the international accessibility standard WCAG 2.1.

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Have powerful real-time customer feedback analytics that you can actually understand. Do deep dives into the reasons behind your churn or success.

Easy-to-Use Survey Analytics

Have powerful real-time customer feedback analytics that you can actually understand.

Root-Cause Analysis

Do deep dives into the reasons behind your churn or success. Play around with your data as you wish to!

Open Text Analysis

Word clouds and AI text analytics makes it easier for you to make sense of open feedback at scale.

Customer Journey Analytics

Create your own customer journeys that update with KPI data in real-time (NPS, EVI®, CSAT, etc.). Get a birds' eye view from awareness to purchase to loyalty.

Employee Journey Analytics

Compare your employee journeys with your customer journeys and find correlations between the two.

Advanced Search

Search for specific feedback to make sure you catch issues on time.

Intelligent Categorization

See which areas of your business have the most impact on your customer experience.

Performance Measurement & Trends

See how you compare to the competition in your industry.

Device Analytics

Manage all of your Feedbackly terminals globally with ease - see analytics and manage your devices remotely.

Profanity Filters

Want to analyze or show feedback of a specific question? Filter out unwanted feedback from your reports automatically.

Email & SMS Campaign Analytics

View open rates of your email and SMS campaigns and analyze conversion rates.

Customizable Dashboards

Show and analyze data that is the most relevant. Get custom real-time dashboards for topics, countries, or departments.

Analyze Rich Data

Analyze CX data enriched with your transactional or business data. See how your CX actually impacts your business growth or churn.

Emotional Value Index (EVI®) Analytics

Analyze the emotions customers feel, Emotional Value Clusters or a universal comparable EVI® number that gives you valuable insight in a blink of an eye.



Take action immediately and automatically. No need to wait for manual interpretation of data. Resolve tactical issues, guide strategic decisions and automate actions.

Alerts & Notifications

Get real-time alerts based on AND/OR rules triggered by customer feedback in real-time. Take action immediately when a need arises.

Sharable Real-Time Dashboards

Share data with the team with the help of customizable dashboards. Bring CX close to every employee with easy access to customer feedback, no sign up required.

Customizable Dashboards

Analyze your CX data in comparison with your business and transactional data. Get a real-time overview of what matters the most.

3rd Party Integrations

Integrate data to your CRM, utilize leads, and attach feedback to your support systems.

Automated Reports

Receive a comprehensive report in your email once a week or once a month.

Engage Employees

Send your experience reports directly to your employees to boost engagement and motivation.

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Feedbackly offers you industry-leading user management, organizational configuration, reliability, and of course data security.

Global Support

We support you no matter where you are. Our loved support team is only a call or click away.

Enterprise User Management

Manage your user permissions and access with ease.

Audited Data Security

We take our data security seriously so that you don't have to worry.

GDPR Compliance

We are 100% GDPR compliant and offer you the tools to be too.

Roles & Permissions

Create different roles and access to analytics, integrations and survey creation.

Admin Tools

Full control over what happens in your organization at all times.

EU Approved Accessibility

We have invested heavily in our survey technology to be fully accessible - perfect for the public sector.

Secure Cloud Servers

We run on cloud technology for maximum data flexibility and security.

Multiple Languages

Feedbackly CX software can be used in English, Finnish and Spanish. The surveys support about a 100 different languages.


Integrate with all the supportive tools you need through our REST API.


Start small and scale big with tools that grow with your company.

Brand Customization

You can use your brand colours, logos and even custom smileys in the surveys you create.

Want to learn more?​

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