How to Convince Your C-Suite That Measuring CX Is Important?
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers..
The 3 Steps for Building a Working CX Strategy for Your eCommerce
The eCommerce industry experienced a massive surge in sales during the pandemic when their brick-and-mortar rivals had to shut down. It will continue to..
Why you should focus on Employee Experience (EX)?
Why Is Employee Experience So Important? “To win in the marketplace, you must first win the workplace” – Doug Conant, Former CEO, Campbell Soup...
Who Should Be Responsible for Your Customer Experience?
The concept of Customer Experience (CX) and its importance has always lingered around, but its popularity in the business arena arose in the recent..
What Is Customer Experience Management (CXM) and Why It Matters?
Placing the customer at the heart of your business is easier said than done. If you are to tap the true sentiments of your..
10 Top Customer Satisfaction Survey Questions
Customer Satisfaction Score (CSAT) is an indispensable CX metric for businesses that focus on keeping their customers delighted all the time. While CSAT is..
FREE Webinar: 7 Steps On How To Build A Successful CX Program
Recording available now! We all understand that the customer needs to be at the center of any successful company’s strategy. But making it happen..
All You Need to Know About the Net Promoter Score (NPS)
If you are just starting off with a Customer Experience (CX) program for your brand, you would know the importance of using CX metrics..
The Future of B2C: What Consumer-Facing Firms Must Know
For businesses, every purchase is a vote from their customers, endorsing their brand and products. Therefore, customers have always been and will always be..