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Conventionally, B2B relations are viewed purely as rational interactions between business entities because partnerships are primarily formed considering performance-related data and cost-benefit …

Emotions are a powerful driving force of human behavior and can often define the experiences we encounter daily. Customer’s emotions can influence …

The webinar replay is now available! Learn how measuring NPS alongside customer emotion data can elevate your CX insights to the next …

Net Promoter Score (NPS) is one of the most popular CX metrics used for gathering feedback and gauging customer loyalty. But, understanding …

A customer journey is not just an event of transactions. It is a much more meaningful interaction that can foster a deeper …

“Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it.”  True …

The Finnish clothing store chain Kekäle wants to differentiate itself from competitors by offering customers the best emotional experience in the industry, …

Join us to learn what top performers in Customer Experience do differently that sets them ahead of the competition. Ever wondered what …

Last year was tough on many businesses, and with the global economy still limping, the challenges will continue this year to some …

An excellent customer experience is often a result of excellent employee experience. After all, it’s not easy to keep your customers happy …

As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of …

In the EU-funded EU Music 360 study, the effects of music on customer and employee experience in the retail sector in Finland …