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Author: Jaakko Männistö

Jaakko is an award-winning CX professional and entrepreneur at Feedbackly, founder and community professional at the biggest entrepreneurial digital community in Finland - Yrittäjä.io. He is a notorious keynote speaker from entrepreneurial stories to day to day human communications and customer experiences.
January 21, 2021

Do companies with up to 10 people need a CX program?

Despite its popularity, many assume Customer Experience (CX) as a superfluous strategy only meant for companies that can afford quality resources and analytical tools...


January 14, 2021

How to Convince Your C-Suite That Measuring CX Is Important?

As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers..


December 30, 2020

The 3 Steps for Building a Working CX Strategy for Your eCommerce

The eCommerce industry experienced a massive surge in sales during the pandemic when their brick-and-mortar rivals had to shut down. It will continue to..


December 23, 2020

Why you should focus on Employee Experience (EX)?

Why Is Employee Experience So Important? “To win in the marketplace, you must first win the workplace” – Doug Conant, Former CEO, Campbell Soup...


December 16, 2020

Who Should Be Responsible for Your Customer Experience?

The concept of Customer Experience (CX) and its importance has always lingered around, but its popularity in the business arena arose in the recent..


December 10, 2020

What Is Customer Experience Management (CXM) and Why It Matters?

Placing the customer at the heart of your business is easier said than done. If you are to tap the true sentiments of your..


December 2, 2020

10 Top Customer Satisfaction Survey Questions

Customer Satisfaction Score (CSAT) is an indispensable CX metric for businesses that focus on keeping their customers delighted all the time. While CSAT is..


December 1, 2020

FREE Webinar: 7 Steps On How To Build A Successful CX Program

Recording available now! We all understand that the customer needs to be at the center of any successful company’s strategy. But making it happen..


November 25, 2020

All You Need to Know About the Net Promoter Score (NPS)

If you are just starting off with a Customer Experience (CX) program for your brand, you would know the importance of using CX metrics..


November 17, 2020

The Future of B2C: What Consumer-Facing Firms Must Know

For businesses, every purchase is a vote from their customers, endorsing their brand and products. Therefore, customers have always been and will always be..


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Recent Posts

  • How to Use Micro-surveys to Collect Customer Feedback?
    January 25, 2021
  • Do companies with up to 10 people need a CX program?
    January 21, 2021
  • How to Convince Your C-Suite That Measuring CX Is Important?
    January 14, 2021
  • The 3 Steps for Building a Working CX Strategy for Your eCommerce
    December 30, 2020
  • Why you should focus on Employee Experience (EX)?
    December 23, 2020
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