May 5, 2022

What are the Stages of a Customer Journey?

Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and…
April 28, 2022

Comparison of The Main Customer Experience KPIs

It is often asked how should one know which key performance indicator they should use to measure their Customer Experience. Ideally, a Customer Experience…
March 29, 2022

What Every Business Should Know About Buyer Behavior

Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to…
March 24, 2022

Free Webinar: Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)

Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional…
March 7, 2022

Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why

Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience….

Virtuaalinen takkakeskustelu Stockmannin kanssa: Tunnekokemus – mikä, miten ja miksi? (in Finnish)

Liity seuraamme rentoon takkakeskusteluun kuulemaan, miten ja miksi Stockmann, yksi Suomen suurimmista vähittäiskaupan toimijoista, mittaa tunnekokemusta. Milloin? Tiistaina 29. maaliskuuta 2022 klo 16:00 Missä? Verkossa Kesto: 60…
February 25, 2022

Pro Tip: A Simple Emotional Experience Survey for Purchase Stage

Emotions go beyond the willingness to promote and recommend as well as ease of use or doing business – CSAT, CES, NPS, etc are…
January 25, 2022

How to Measure the Impact of Human Emotions on Your Business?

As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your…
January 17, 2022

How Data Analytics Helps You Optimize Customer Experience

Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand…
December 31, 2021

How Improving Brand Equity Can Increase Your Profit

What is brand equity? Why is it important for your business? What does CX have to do with it? Brand equity refers to the…