Replay now available!
Watch the webinar replay on YouTube here.
In this webinar, we’ll discuss with Joonas Kekäle from Kekäle about how to inspire the team to care and create the right emotional CX.
We all know that 95% of purchasing decisions are driven by emotion. Is your brand evoking the right emotions?
You have the power to influence your company’s emotional experience. In fact, every employee creates emotional experiences for your customers—whether you control it or not.
Kekäle is one of Finland’s best-known retail chains, loved for its exceptional customer experience and strong commitment to sustainability. Kekäle goes beyond simply talking about the importance of caring for customers – they actively measure the emotional experience that its products and services evoke. Creating the right emotions is essential to inspire customers to purchase, return, and remain loyal.
On Tuesday, November 26, CXforum host Evely Kaasiku, CMO of Feedbackly, will be joined by Joonas Kekäle, CEO of Kekäle, to discuss their journey toward team buy-in for evoking the right emotions and to share practical tips for measuring these emotional experiences.
Join us to ask your questions or simply listen in – you’re warmly welcome either way!
At this webinar, you will learn:
- How Kekäle built a company culture where employees truly care
- What methods they use to keep motivation high for evoking the right emotions
- How they measure emotional experience and apply emotion data in practice
Welcome to ask your questions or join us to listen only!
Registration closed. Watch the webinar replay on YouTube here.
