Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses …
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Emotions are the key drivers that ultimately determine whether we buy or not. Everything from customer satisfaction to the willingness to recommend …
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers …
Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the …
Customer loyalty is a marker of a good customer experience. A loyal customer implies a happy customer. A report on CX trends …
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. …
From time to time our customers and people ask me what is the thing that makes you different and better for your …
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points …
Join this CX Forum webinar to learn how to use marketing automation to turn your customer feedback into revenue throughout your entire …
Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next …
It is often asked how should one know which key performance indicator they should use to measure their Customer Experience. Ideally, a …
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you …
Resources
For current and future CX Superstars
Free eBook
EVI® – The Next Big Thing in CX Since the NPS
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
Global research
Future CX Outlook Report
An extensive report analyzing where the CX market is headed and how top CX pros and companies are putting their customers at the center of their strategy in the future.
Free template
Customer Journey Map Template
Build your customer journey map with this Excel template. Just fill in the missing cells with your data and start monitoring your touchpoints. Simple as that.
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