From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your competition, let’s say e.g. Survey Monkey? This is the most common question simply because Survey Monkey is one of the pioneers in the CX industry and they have reached cool things! But even though they are big and have a good product it is meant for certain things just like Feedbackly is.
There are no easy answers to these questions as there are such a large number of great companies out there. But for us specializing in customer experience for high-volume retail and service, there are certain things that we are particularly proud of and can show where we can drive additional value. Above all answering the question of why our customers use Feedbackly? When it comes to Survey Monkey the question of how we are different from them is pretty easy because we do so much different things, people just tend to confuse us.
I could go on a rampage of telling all the aspects from the level of support and success we offer to the books we have written, but no! I have decided to select that one thing that our customers liked using Feedbackly when compared to our competitors and open that up a little bit more.
When comparing Feedbackly with Survey Monkey, the first thing to remember is that Survey Monkey is a survey and research tool, Feedbackly is so much more than that. We are an all-in-one customer experience management tool boosted with AI capabilities, Emotional Experience measurement (check out more about the EVI® here), multichannel survey automation, and process automation through integration to automate the outcomes of your analytics. So, I would never recommend using Feedbackly for what you use Survey Monkey to and vice versa.
Now basically could be said that what Survey Monkey can do, so can Feedbackly, the methods might be a bit different but the result eventually is the same but we might not be the best in everything that Survey Monkey does. We have a couple of features that we can bold about like customer journey analytics and our upsells and reviews features but the most significant difference comes with the model we work with.
The easiest difference to spot is the orientation in collecting the data. Survey Monkey is a single touchpoint tool and Feedbackly is an omnichannel tool. The subject of our pride is the Emotional Value Index (EVI®) which is a metric that measures customers’ emotional experiences. It can be used at various touchpoints in the customer journey. Although it is a relatively new addition, it has proven to be very useful and effective for businesses. After all, nothing conveys a perception better than emotions.
Simple and quick. Feedbackly is all about being easy to use and scalable for every company size even when being more complex from the software side. Like Survey Monkey, Feedbackly is always free at first so that you can try your try and if you don’t want to, you don’t even have to talk to us – just start using it. And when you decide to reach out, there is a world-class customer success team to have your back!
Every company has unique requirements for its customer experience strategy. We built Feedbackly to meet the most requested and highest value features for medium-sized companies to large enterprises. We compiled a features matrix so you can see how Feedbackly stacks up against the competition for you to make the best choice!
Hope this helped to open up how we stand out from the crowd! All the best!
You can compare us to others here! Please ask if you have any questions about the features matrix or anything else.
Jaakko is an award-winning CX professional and entrepreneur at Feedbackly, founder and community professional at the biggest entrepreneurial digital community in Finland – Yrittäjä.io. He is a notorious keynote speaker from entrepreneurial stories to day to day human communications and customer experiences.