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We tend to be more productive in the sun, and one of the things we as a team look forward to the …

The City of Helsinki operates public recreation facilities to serve over half a million residents in the area, and have done so …

Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more …

Imagine this: You’re doing everything you can to grow your business. You’ve redesigned your website, you’re sales team is working hard, and …

Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based …

It’s a great time to shop online. Supply chains are becoming more efficient, shipping methods are getting cheaper, and now more than …

The Ecommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. These …

With the announcement of the ‘Finland’s Best Online Store’ competition a few months ago, we’ve been hard at work over the past …

A customer journey map is an essential tool that affords companies the opportunity to understand the state of their organization’s customer experience …

Customer journey mapping is a hot topic in the world of customer experience (CX). It is a powerful tool that enables companies …

As usual, we release incremental updates to Feedbackly to squash bugs, add new features, and improve existing ones. We listen to the …

This concept of the “customer journey” is probably familiar to most of you who are reading this, but it likely holds no …