One of the great dilemmas of building a successful company is knowing that your customer experience strategy is important, but not having …
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One of the great dilemmas of building a successful company is knowing that your customer experience strategy is important, but not having …
Customer journey will be reborn and start breaking down silos By now, the concept of customer journey has been known for a …
We tend to be more productive in the sun, and one of the things we as a team look forward to the …
The City of Helsinki operates public recreation facilities to serve over half a million residents in the area, and have done so …
Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more …
Imagine this: You’re doing everything you can to grow your business. You’ve redesigned your website, you’re sales team is working hard, and …
Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based …
It’s a great time to shop online. Supply chains are becoming more efficient, shipping methods are getting cheaper, and now more than …
The Ecommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. These …
With the announcement of the ‘Finland’s Best Online Store’ competition a few months ago, we’ve been hard at work over the past …
A customer journey map is an essential tool that affords companies the opportunity to understand the state of their organization’s customer experience …
Customer journey mapping is a hot topic in the world of customer experience (CX). It is a powerful tool that enables companies …
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
Global research
An extensive report analyzing where the CX market is headed and how top CX pros and companies are putting their customers at the center of their strategy in the future.
Free template
Build your customer journey map with this Excel template. Just fill in the missing cells with your data and start monitoring your touchpoints. Simple as that.
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