How Improving Brand Equity Can Increase Your Profit
Evely Kaasiku
December 31, 2021
What is brand equity? Why is it important for your business? What does CX have to do with it? Brand equity refers to the worth
Why Feedbackly is the Best CXM Tool for Automotive Industry
Troy Woodson
November 1, 2021
If you are engaged in the automotive industry and are looking for resources that would help you optimize the customer experience in your business, this
EVI vs. NPS – Which CX Metric is Better?
Evely Kaasiku
September 17, 2021
If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you
3 Ways to Improve Your eCommerce Customer Journey
Evely Kaasiku
August 13, 2021
When it comes to the realm of eCommerce, customers have so many choices. So, the decision to switch from one alternative to another can happen
The Future of CX in Retail: All You Need to Know to Be a Winner
Evely Kaasiku
June 7, 2021
If there’s one industry that was heavily disrupted during the pandemic, it is retail. Many retail businesses have lost while others have managed to thrive
Case Study: How IVALO.COM Doubled Its Customer Retention Rate in 6 Months
Evely Kaasiku
May 28, 2021
IVALO.COM boosted their NPS by a magical 41% and doubled the customer retention rate only during the time of 6 months. Feedbackly had a chance to
3 Must-know Principles about Timing of Feedback Surveys
Ida Salonen
May 11, 2021
Feedback surveys are important resources that help businesses assess the quality and success of their Customer Experience (CX) program. But, you cannot use all the
How to measure Emotional Experience
Jaakko Männistö
March 28, 2021
One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is
Emotional Experience – The Next Big Thing In CX Since The NPS
Jaakko Männistö
March 8, 2021
To this point, we have been living in the world of simplification. And to be honest, we still do and that is a good thing.
© 2022