
How Emotional Experience Impacts Business Results 
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on
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Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact
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