We like to think that our purchasing decisions are made with sound judgment. In reality, our emotions intercept our thought processes and our ability to
Ever since we introduced EVI® to our Feedbackly customers, the response has been overwhelming. It’s a metric that seems to hit all the right notes
Today’s customers enjoy the availability of a wide range of choices, good quality products, and the convenience of e-commerce. They are now on the hunt
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Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on
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Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact
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