Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on
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Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact
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