Why Measuring Emotional Experience Is a Must-do?
Linda Sinisalo
August 4, 2022
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will
Why NPS is not enough?
Aleksi Mäkelä
July 14, 2022
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter
Survey Monkey but better!
Evely Kaasiku
July 5, 2022
From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your
Most Popular Customer Feedback Questions
Ida Salonen
June 23, 2022
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys
What Every Business Should Know About Buyer Behavior
Evely Kaasiku
March 29, 2022
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive
Free Webinar: Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Evely Kaasiku
March 24, 2022
Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional Value
Pro Tip: A Simple Emotional Experience Survey for Purchase Stage
Evely Kaasiku
February 25, 2022
Emotions go beyond the willingness to promote and recommend as well as ease of use or doing business – CSAT, CES, NPS, etc are good
How to Measure the Impact of Human Emotions on Your Business?
Evely Kaasiku
January 25, 2022
As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business.
How Data Analytics Helps You Optimize Customer Experience
Evely Kaasiku
January 17, 2022
Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand
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