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Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than …

The Climate Nudge project plans and executes climate nudges with the help of several partners such as the University of Turku, the …

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two …

As customers, we experience different emotions with different brands. These emotions create a lasting impact on our buying decisions. We are loyal …

Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact …

Today’s customers enjoy the availability of a wide range of choices, good quality products, and the convenience of e-commerce. They are now …

On a scale of 0-10, how likely are you to recommend this product/company to others? When this question was initially introduced to …

Published: May 2023 Postal services remain a crucial part of daily life, from remote villages to urban metropolises. Yet, while the logistics …

In this age of convenience, customers demand a lot more agility from brands than before, and omnichannel customer experience is one of …

Brand loyalty is how a business shines in the market while spending less on marketing. It is a mark of exceptional products …

As businesses that directly engage with the end user, retail brands cannot ignore the impact of customer experience. Faced with tough competition …

If customers are the lifeblood of a business, their satisfaction is what will keep it running. It is important that brands keep …