Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is
CSAT is a very popular metric used by small and big brands because of its simplicity and ease of implementation. It can help businesses gauge
Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional and personal activities,
Customer satisfaction is a paramount factor for the success of a business. After all, you can only thrive in the market as long as you
Startup brands are always keen on learning how to attract and retain customers. While there’s no one-size fits model to keep customers happy, understanding your
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on
Gathering feedback is a paramount aspect of a better customer journey and a better customer experience. It is only by understanding your clients that you
The powerful yet free CX Audit is finally here at your service! Creating good customer experiences is more important than ever for companies – people
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