How to Move from NPS to EVI®?
Aleksi Mäkelä
November 17, 2022
Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is
What is Emotional Value Index®?
Jaakko Männistö
November 10, 2022
Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.
Two-Way SMS Campaign – What, Why, and When You Need It
Aleksi Mäkelä
November 3, 2022
Feedbackly helps businesses optimize their customer experience through feedback. We aim to make the process of feedback collection and management easy and effective. Our platform
Why EVI® Is a Big Hit in CX Today
Evely Kaasiku
October 27, 2022
Emotional Value Index (EVI®) is a relatively new KPI to hit the CX industry in recent times. But, it is quickly becoming one of the
Feedbackly Vs. QuestionPro – Which CX Software Is Better?
Linda Sinisalo
October 20, 2022
Selecting the right CX software for your business is quite a task. With so many options available in the market and different pricing models, you
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