Flying Tiger Copenhagen

Enhancing eCommerce performance with customer feedback

Company background

Tiger is a Danish design store that was founded in 1995. It has nearly 600 shops in 27 countries. Tiger provides a fun shopping experience and Feedbackly helps them provide it in the future as well. Joacim Hallberg, Tiger’s marketing coordinator in Finland, gave a more detailed description of their experiences with Feedbackly in our interview.


“We started using Feedbackly in Tiger shops in summer 2015 and our experiences have been very good. The service is easy to use, and we haven’t actually gotten any complaints. The amount of feedback is incredible compared to our other channels. With Feedbackly, we get hundreds of responses every day. I think this will also improve the clients’ view on us.”

Joacim Hallberg, Marketing Coordinator @ Flying Tiger Copenhagen



Flying Tiger Copenhagen was able to compare differences in feedback amount and customer satisfaction between their retail and online touchpoints. They gathered information about what things to improve in addition to collecting evidence to verify their assumptions on many aspects of their operations. Based on this feedback, the management team was able to identify customer pain points – and how they differ between online and in-store experiences. Using Feedbackly surveys, they collected customer background information like age and gender, and displayed newsletter information at the point of contact. Just by adding the newsletter link in their surveys, they received hundreds of new leads per month.

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