Retail companies face their customers in multiple different channels daily and there rises a challenge of how to optimize customer experiences in all of them. Here is an example of one channel from a very popular fashion brand. Object is a Danish fashion brand that was founded 2003. Objects style demonstrated quality, creativity, and high value in use. In addition to their E-commerce, Object has 750 stores in the Netherlands, Germany, Belgium, Finland, Sweden, Norway and Denmark. Feedbackly has a vital part ensuring successful customer visit at Object. We asked few questions from Objects Store Manager Maaria Mikkola and she gave us some experiences of using Feedbackly.
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