The eCommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. These touchpoints include marketing, user interfaces, payment, delivery and the quality of the product itself. By understanding your customer’s journey fully it gives online retailers the opportunity to adapt to customer trends and develop a service that is completely tailored to their own customers.
With the announcement of the ‘Finland’s Best Online Store’ competition a few months ago, we’ve been hard at work over the past few months working closely with OP Bank. Not only are we making this free competition available to every eCommerce company in Finland, we are also releasing a fully-featured analytics tool designed to enable these companies to manage their customer experience strategy with one software.