How to Move from NPS to EVI®?
Aleksi Mäkelä
November 17, 2022
Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is
What is Emotional Value Index®?
Jaakko Männistö
November 10, 2022
Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.
How to Translate Your Customer Feedback Data into Numbers?
Ida Salonen
September 29, 2022
You might be familiar with the benefits of collecting customer feedback and how to do it using numerous channels and KPI surveys. But do you
What is Customer Emotion? The Must Know
Aleksi Mäkelä
September 22, 2022
Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact
How to Use Net Promoter Score Right?
Aleksi Mäkelä
September 1, 2022
Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you
Boost Your Sales with Emotional Value Index (EVI®)
Evely Kaasiku
August 18, 2022
For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But
Top 3 Customer Experience Trends to Follow
Jaakko Männistö
August 11, 2022
Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making
Why Measuring Emotional Experience Is a Must-do?
Linda Sinisalo
August 4, 2022
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will
Why NPS is not enough?
Aleksi Mäkelä
July 14, 2022
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter
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