Why is Santa Claus red and the Grinch green? While we may never know the full story behind these iconic color choices, Santa’s jolly red
Conventionally, B2B relations are viewed purely as rational interactions between business entities because partnerships are primarily formed considering performance-related data and cost-benefit analysis. For this
As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of ‘rational reasoning.’ One
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