The Pros and Cons of NPS as a CX Metric
Aleksi Mäkelä
May 25, 2023
On a scale of 0-10, how likely are you to recommend this product/company to others? When this question was initially introduced to CX, it seemed
How to Create a Seamless Omnichannel Customer Experience
Jaakko Männistö
May 11, 2023
In this age of convenience, customers demand a lot more agility from brands than before, and omnichannel customer experience is one of them. It is
The Impact of Customer Experience on Brand Loyalty
Aleksi Mäkelä
May 5, 2023
Brand loyalty is how a business shines in the market while spending less on marketing. It is a mark of exceptional products and customer service
The Importance of CX in Retail: Why It Matters More than Ever?
Aleksi Mäkelä
April 27, 2023
As businesses that directly engage with the end user, retail brands cannot ignore the impact of customer experience. Faced with tough competition and demanding customers,
What is Customer Satisfaction Score (CSAT)?
Jaakko Männistö
April 20, 2023
If customers are the lifeblood of a business, their satisfaction is what will keep it running. It is important that brands keep track of customer
Free Webinar: New Standard in CX – Measuring Customer Emotions
Evely Kaasiku
April 12, 2023
Join our webinar with Zendesk to learn how companies can build stronger customer relationships and drive growth with the help of customer emotion data! Date:
4 Reasons Why You Should Measure Emotional Value Index
Aleksi Mäkelä
April 6, 2023
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is
Feedbackly – Not Your Ordinary CX Software
Aleksi Mäkelä
March 16, 2023
Have you ever wondered why Feedbackly is so popular? Well, it’s no surprise, given that we have cultivated a reputation for being an iconic, if
Heads Up! A Sneak Peek into the Big Product Updates Rolling Out Soon
Evely Kaasiku
March 13, 2023
We are in the last steps of preparing for the big Feedbackly survey tool update. Feedbackly is known for listening to its customers’ wishes, and
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