AI has penetrated almost every field today. But where does it stand in the realm of Customer Experience (CX)? With the rise of generative AI,
If your customer experience program is led by data-driven strategies, you are on the right track. After all, it’s data that eliminates guesswork and tells
A customer journey or buying journey captures all the interactions between the customer and brand throughout the buying process. As businesses deal with different types
The importance of customer satisfaction for a business needs no special emphasis. Satisfied customers are likely to purchase more, recommend your product to others, and
While many brands know the importance of collecting feedback, not everyone carries out a systemic approach to using them for improvement. But, a good feedback
Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than positive client feedback
Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying
As customers, we experience different emotions with different brands. These emotions create a lasting impact on our buying decisions. We are loyal towards brands that
Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact on your brand
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