
The Transition from Products to Experiences in CX
A decade or two ago, customers were hunting for fabulous products. But, it’s no longer the case. Today, they look for unique experiences and emotional
A decade or two ago, customers were hunting for fabulous products. But, it’s no longer the case. Today, they look for unique experiences and emotional
Every business is a customer-centric business because every corporation functions with the aim of serving the customer. But, how well does the importance of customers
For a ship to sail in the right direction and reach its final destination, it needs a good captain. But that’s not enough. The support
Conventionally, the competitive advantage of a business organization was focused on price product differentiation. But, with the myriad of choices available for the customer in
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