Book a meeting to see how you can benefit from measuring Emotional Experience

Emotions are what truly drive customers to buy or not and emotions can be measured throughout the entire customer journey. By measuring Emotional Experience, you can find which emotions you should evoke pre-purchase as well as post-purchase to convert more revenue.

We know that every business is different. During a personal meeting, you can learn how Emotional Experience could benefit your business and how you can measure it in practice.

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The power of emotions

Emotions impact our purchasing decisions

Consumers report comparing multiple competing brands and price points when evaluating a purchasing decision, research indicates that this is not actually the case.” – Harvard professor Gerald Zaltman

Emotion is what really drives purchasing behaviors, and also, decision-making in general.


percent of purchasing decisions are emotion-based.

Why you should measure EVI®

The numbers speak for themselves


correlation between EVI® and sales via basket size and conversion rates


bigger growth in loyalty and customer retention compared to NPS

EVI® strongly correlates with purchase behavior and customer spending – by optimizing EVI®, you are optimizing the growth in your sales.

Free eBook: Emotional Value Index (EVI®) - The next big thing in CX since the NPS

All you need to know about EVI® in one comprehensive ebook

What is EVI® and why it is important, how to measure and how to calculate EVI®, what you can learn from EVI®, and more.


“Thanks to Feedbackly and the EVI® methodology, we have been able to identify what makes our eCommerce store visitors convert to customers. Web store pre-purchase EVI® score and website conversion rate go hand in hand. This is simply powerful.”

– Sara Toivakainen, Customer Experience Officer

Stockmann flagship department store
Trusted by leading businesses worldwide

Learn more about Emotional Experience and EVI®

Free eBook: Emotional Value Index (EVI®) - The next big thing in CX since the NPS
Free eBook

EVI® – The Next Big Thing in CX Since the NPS

All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.

Emotional Experience (EVI) survey and analytics

Free webinar

What's After NPS? Emotional Experience Is Dominating The CX Market

Minna Killström and Jaakko Männistö talk about what is Emotional Experience, how it impacts business revenue, and how you can measure and manage it.

Fireside chat with Feedbackly

Free webinar

Fireside Chat With Stockmann: Emotional Experience – What, How, Why

Learn why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience, how they are doing it, and what has been the impact and results.

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Ready to see your conversions skyrocket?

We have helped 400+ businesses worldwide keep their customers happy. We can deliver your business results to smile about, too.

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