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The results were extremely precise and were presented in a clear way which gave us a good understanding of what areas we should focus on when improving our service and customer experience.
The amount of feedback is incredible compared to our other channels. With Feedbackly, we get hundreds of responses every day. I think this will also improve the clients' view on us.
We know our core-customer quite well but we want more information about why the customer shops or browses our online and offline channels. Collecting continuous feedback and marketing leads gives us better picture where we need to improve and helps us to target our marketing better.