Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
Customer Experience (CX) is important for your brand’s growth, and it’s only gaining more momentum every year. Unarguably, a good CX program needs Key Performance
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on
If you are in the retail business, you would have access to a lot of customer feedback as you interact directly with customers. It offers
You might be familiar with the benefits of collecting customer feedback and how to do it using numerous channels and KPI surveys. But do you
Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact
Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you
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