Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.
You might be familiar with the benefits of collecting customer feedback and how to do it using numerous channels and KPI surveys. But do you
From influencing impulsive purchases to building loyalty, CX can be a transformative strategy for your brand’s success. But, reaping the full benefits of CX requires
For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But