Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. For good reason too. 64% of people think that customer experience is more important than price in their choice of a brand. And companies are taking note.

Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.

Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying patterns, buying patterns, and even psychological tendencies. Here, we’re going to focus on behavioral segmentation in the customer journey: what it means and how to implement it into your own marketing efforts.

Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.

Planning and analyzing a customer satisfaction survey are two major aspects in your daily business. These two factors, when combined could substantially contribute to the future profits and success or consequent failure of any business endeavor. It must be significant to keep in mind that satisfying your customer is the major key to success of an enterprise and without it you are going to lose your customers who might then jump to your competitor, which in turn could leave you hanging loose. Here are few tips that feature some important and useful points for analyzing and planning customer satisfaction surveys that can greatly improve your business endeavors in turn. With these you will get started and avoid the most common pitfalls. Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.

As we want to help you to make most out of our service, we’ve created Customer Experience Academy to guide you through the essentials. This is the first part where we discuss shortly why it is important to ask feedback! Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.

What is 360-degree feedback?

360-degree feedback is a tested method of improving productivity and job satisfaction. Responses to a questionnaire, usually provided via the internet and automated, help employees see themselves as others would see them and provide vital information also for managers. Generally, 8 to 15 people give the feedback. The resulting report encourages the people being assessed to capitalize on their strengths, and points out areas to make changes. Most 360-degree feedback programs are strategic initiatives. The 360-degree feedback programs are designed to support increased competitive advantage, development of leaders, increases in productivity, improved morale and job satisfaction, and retention of high-performing employees. Such programs often begin by assessing the senior leadership, and then migrate to managers and frontline employees. Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.

More organizations are utilizing online surveys as a method of capturing satisfaction feedback from their customers. Propels in innovation in the course of recent years have made it exceptionally savvy to gather a lot of information on a constant basis. Furthermore, organizations are starting to hop onto the temporary fad to accumulate their customer experience data. In any case, in the event that it isn’t done well, you can without much of a stretch wind up with poor results that don’t generally bolster the vital or operational choices that you set out to benefit from in any case. Lue koko artikkeli



Jaakko Männistö

Jaakko is the founder and CEO of Feedbackly and Vice Chairman/board member at the Finnish Entrepreneurs Organization.