December 23, 2020

Why you should focus on Employee Experience (EX)?

Why Is Employee Experience So Important? “To win in the marketplace, you must first win the workplace” – Doug Conant, Former CEO, Campbell Soup….
December 10, 2020

What Is Customer Experience Management (CXM) and Why It Matters?

Placing the customer at the heart of your business is easier said than done. If you are to tap the true sentiments of your…
November 25, 2020

All You Need to Know About the Net Promoter Score (NPS)

If you are just starting off with a Customer Experience (CX) program for your brand, you would know the importance of using CX metrics…
October 22, 2020

5 Key Mistakes When Measuring CX

In today’s customer-centric business world, prioritizing customers’ perceptions of your business has become more important than ever. The good news is that an increasing…
October 9, 2020

How to Start with Improving CX

Every business offers some kind of customer experience to its clients, and it greatly depends on how the brand treats its customers and its…
October 1, 2020

The Difference of CX for SMEs vs Enterprises

Any business can be prepared to invest in Customer Experience (CX) in the motive of enjoying its benefits and supporting the growth of the…
September 24, 2020

Why Is It Important to Measure Customer Effort Score (CES)

Today, customers are hunting for convenience and ease. They are no longer ready to go through a time-consuming buyer journey to get hold of…
September 10, 2020

The Main CX Terms that You Should Know

Although Customer Experience (CX) is a mature concept, it’s recognition as a standalone field with separate strategies and practices is relatively new to the…
August 31, 2020

CX as an Opportunity on the Markets

Although CX has been repeatedly indicated as a top priority in the business industry at present, the statistics present a different story. While companies…
August 19, 2020

5 Key Steps When Approaching CX in Retail

If you are in retail, you are in the front-end of the business industry –the closest to customers. But, then again, you are not…