The Controller
Feedbackly Oy (“Feedbackly”, “us” or “we”) Itämerenkatu 1, 00180 Helsinki, Finland info@Feedbackly.com www.Feedbackly.com
Controller’s contact:
Jaakko Männistö +358 44 224 4420 support@Feedbackly.com www.feedbackly.com
The Data Protection Officer:
Markus Räipiö +358 44 224 4420 support@feedbackly.com www.feedbackly.com
Name of registry
Feedbackly Oy’s customer, merchant user data and marketing registry
Purpose of filing system and processing of personal data
Personal data is used for orders, credits, billing, recovery, contacts, transactions, customer enquiries, service development, reporting, marketing, and other customer relationship management measures as well as measuring the feelings of the customers.
Purchasing, transaction and location information in the filing system can also be used for profiling and targeting marketing activities and customer communications to make them more interesting to the registered. Personal information is also used when sending newsletters, or when people attend events and other marketing activities.
The collection and processing of personal data is always based on legislation, customer or service agreement, the legitimate interest of Feedbackly or the consent of the data subject.
Data content and information categories of the filing system
Data that can be used includes contact persons of the Feedbackly current or past customer organisations, persons with connections to the controller, Feedbackly service users, participants of Feedbackly events, or persons who approved the marketing.
The registry may contain data from following information categories relevant to the purpose of the use of the registry:
a) Basic information such as name and contact details (address, email address, telephone number) of the controller’s current or past customer organisations as well as their contact persons’ name and contact details
b) Information relating to the customer relationship between the controller and the registered persons, such as information on orders or appointments, possible direct marketing permits and prohibitions, and other communications between the parties, and related information
c) Data, including the first and last name, address, contact details, date of birth, position, employer, gender, mother tongue, username and password of a person registered in the controller’s Feedbackly service or its ancillary service, or information obtained through the application and the various functions contained therein, such as location and information the user has provided in the application
d) Transaction information from the controller’s website on different websites, information on behaviour on websites and other related category information, participation in events, information entered for events, contacts made with customer service, contacts made with other Feedbackly employees and services, and information related to subscribing to the newsletter.
e) First and last name of the person registered for the event, as well as possible contact details and information provided on the event. Registration information provided by the ered person may include the following: email address, phone number, address, birth date, allergy information, passport number or personal ID.
Regular sources of information
Information is provided by the customer, customer data system and billing database, user and transaction information on websites, blogs and newsletters, information on customer relationship management and customer service systems, mobile application and Feedbackly service information, partners and companies and authorities offering personal information services.
Regular disclosure of information
Filing system information can be shared with Feedbackly dealers or subcontractors when they are handling Feedbackly´s orders or providing services for Feedbackly.
Feedbackly can also outsource the processing of this data to companies within the European Union and the European Economic Area. These companies can process personal data to provide, for example, infrastructure and IT services, or other services.
We will only process personal data outside of the EU and EEA area with the consent of the respective customer.
Principles of filing system protection
The information is technically protected. Physical access to data is blocked by access control, as well as other security measures. Access to information requires adequate rights and multi-stage identification. Unauthorised access is also prevented by firewalls and technical protection. The filing system information can only be accessed by the controller and by specially designated technical persons. Only designated persons have the right to process and maintain the filing system information. Users are bound by professional secrecy. The filing system is backed up safely and can be restored as needed. The level of secrecy is audited at recurring intervals either by external or internal auditing.
