EVI vs. NPS – Which CX Metric is Better?
Evely Kaasiku
September 17, 2021
If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you
FREE Webinar: What Actions Are CX Top Performers Taking To Succeed
Evely Kaasiku
April 14, 2021
Recording now available! >> Enjoy the recording of the webinar here Would you like to learn what the top performers do in the field of
How to calculate Emotional Value Index (EVI®)
Jaakko Männistö
March 30, 2021
Emotions have been taking over marketing and the position to be the main driver of our purchase behavior during the past decade rapidly. Today, a
How to measure Emotional Experience
Jaakko Männistö
March 28, 2021
One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is
Emotional Experience – The Next Big Thing In CX Since The NPS
Jaakko Männistö
March 8, 2021
To this point, we have been living in the world of simplification. And to be honest, we still do and that is a good thing.
FREE Webinar: Emotional Experience – A New Way To Measure Your CX
Evely Kaasiku
March 3, 2021
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without a reason. In
FREE Webinar: Putting Your Customer Experience Data Into Action – A Step-By-Step Recipe For Success
Evely Kaasiku
February 9, 2021
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and, if you’re reading this, you
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