How to Attract More Customers with Better CX?
Evely Kaasiku
March 22, 2021
The ultimate motive of any business is to have a strong customer base that helps it grow, thrive, and compete in the market efficiently. If
Customer Experience Strategy Guidelines for an SME
Jaakko Männistö
February 26, 2021
SMEs are upcoming enterprises that have a long journey ahead of them. With many competitors in the market and limited resources at their disposal, SMEs
How to Convince Your C-Suite That Measuring CX Is Important?
Ida Salonen
January 14, 2021
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers it
The Future of B2C: What Consumer-Facing Firms Must Know
Evely Kaasiku
November 17, 2020
For businesses, every purchase is a vote from their customers, endorsing their brand and products. Therefore, customers have always been and will always be the
5 Key Mistakes When Measuring CX
Ida Salonen
October 22, 2020
In today’s customer-centric business world, prioritizing customers’ perceptions of your business has become more important than ever. The good news is that an increasing number
The 3 Steps of Building a Working CX Strategy in Insurance
Jaakko Männistö
October 16, 2020
Insurance touches a lot of aspects of a customer’s life, yet it is also one of the industries that are struggling to win customers. Many
How to get certified in Customer Experience
Jaakko Männistö
May 19, 2020
CX Professionals know that well-developed customer experience can have a positive impact on the business as a whole. Forrester writes how CX can increase profits
FREE EBOOK – How to Build a Customer Experience Strategy
Evely Kaasiku
February 27, 2020
How do you create an effective customer experience strategy? It’s definitely not a short-term plan. Building a CX strategy takes effective planning, management of resources,
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