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Why Should Your Business Measure Emotional Experience?

Evely Kaasiku November 11, 2021

Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever

Understanding Your Customer Journey Solves Problems Before They Arise

Ida Salonen July 19, 2021

We are going to start with a typical scenario today. You receive negative feedback from customers complaining about your delayed delivery service. For businesses, negative

Why Customer Journey is So Difficult to Manage in Retail Industry?

Ida Salonen July 16, 2020

Mapping the customer journey is a key element in every Customer Experience (CX) strategy across all industries. Essentially, a customer journey outlines all the major

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