Feedbackly is a Finnish startup dedicated to improving customer experiences and helping companies to increase their sales through intelligent up sell. With Feedbackly, companies can gather feedback from their customers in all potential touch points from bricks-and-mortar stores to eCommerce sites and even email and SMS to target intelligent up sell campaigns based on their customer experience data. “The acquisition of Gizlo’s customer base helps us strengthen our position in Finland as we scale internationally at the same time. We had a very similar vision regarding customer experiences with Gizlo so it was a natural for us to work with them when we got the chance”, tells CEO, Jaakko Männistö.
One of Gizlo´s founders Eemeli Ahonen says that Feedbackly was the clear choice. “For us it was a very simple decision to go forward with Feedbackly as they share our values about customer insights and they have strong passion to become the category leader in multichannel customer experience analytics”, he adds.
The new strengthening position in Finland through this acquisition is helping Feedbackly to grow abroad. They have acquired their first customers around Europe, Australia and Mexico. Next step is to strengthen the position in Sweden and Denmark.
“We really can offer companies a modern way to improve their customer experience with our all-in-one package and help them quite literally save thousands of euros a year, compared to the old way of gathering and getting the best out of customer feedback”, tells CEO, Jaakko Männistö. “Most companies don’t understand yet that customer experience is actually all about pushing sales. We can offer instant return on investment from customer experience activities and we are the only one that can. For this, we are really excited!”, he adds.
The toolkit works with a software-as-a-service (SaaS) principle and brings several benefits to companies using it. Companies can gather in-depth information on what their customers think about them in every step of the customer journey, create satisfied customers and improve sales through immediat up sales tools.
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