What is it
What is a Customer Journey Map?
A Customer Journey map is a visualization of the buyer’s journey to gain a better understanding of your clients. You start with a basic sketch that outlines the major phases and then, you develop it into a fully-fledged map that highlights every interaction and touchpoint.
This template is created specifically to help businesses map their customer journeys from Awareness to Consideration to Loyalty. It’s a simple Excel file – feel free to modify it to your needs as you wish to!