Why Was Emotional Value Index (EVI®) Developed
Aleksi Mäkelä
December 2, 2022
Emotional Value Index (EVI®), in a word, is brilliant. Not to brag, but the many client testimonials and data prove it to be one of
CX KPIs to Measure Across Your Customer Journey
Jaakko Männistö
August 25, 2022
Customers love to do business with companies that offer them a happy, rewarding, and effortless experience. Brands that provide a phenomenal customer journey by making
Comparison of The Main Customer Experience KPIs
Aleksi Mäkelä
April 28, 2022
It is often asked how should one know which key performance indicator they should use to measure their Customer Experience. Ideally, a Customer Experience KPI
Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä
Evely Kaasiku
November 9, 2021
Webinaari saatavana nyt tallenteena! >> Katso ilmainen tallenne täältä Teknologian kehittyessä entistä nopeampaa, asiakaskokemuksesta ja sen johtamisesta on tullut tärkein pitkän aikavälin kilpailuetu, jota myös
4 Reasons Why Customer Experience Programs Fail
Ida Salonen
May 20, 2021
Are you disappointed in your CX program because it hasn’t been able to deliver the expected results? It could even be frustrating, especially if you
How CX Impacts Your Business Revenue
Jaakko Männistö
May 5, 2021
Statistics show that companies with a CX-centric mindset drive higher revenue of 4-8% than their counterparts. There are many more studies that prove customer experience
How to use NPS (Net Promoter Score)?
Jaakko Männistö
April 29, 2021
Net Promoter Score (NPS) essentially measures the likeliness of customers to recommend your business to others. The concept first appeared in 2003 in the article
The Best Ways to Collect Actionable Customer Feedback
Evely Kaasiku
April 16, 2021
When a brand improves the customer experience, they’re likely to see repeat customers and increased patronage. According to several surveys, loyal customers are five times
How to Get Started with Customer Journey Mapping?
Ida Salonen
March 10, 2021
Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience accordingly. The story
© 2022