What is a Good NPS Score?
Aleksi Mäkelä
March 9, 2023
It is costlier to attract a new customer than to retain an existing one. This much has been clear for those of us heavily invested
4 Ways to Improve Customer Loyalty
Jaakko Männistö
July 21, 2022
Customer loyalty is a marker of a good customer experience. A loyal customer implies a happy customer. A report on CX trends by InMoment shows
Why NPS is not enough?
Aleksi Mäkelä
July 14, 2022
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter
What Is Customer Experience Management (CXM) and Why It Matters?
Ida Salonen
December 10, 2020
Placing the customer at the heart of your business is easier said than done. If you are to tap the true sentiments of your customers
How CX Can Benefit Insurance Companies
Jaakko Männistö
July 30, 2020
Customer Experience (CX) has begun to impact more and more industries as of recently, and insurance is one of them. As an industry that identifies
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