A customer journey is not just an event of transactions. It is a much more meaningful interaction that can foster a deeper bond between the
The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a
The importance of customer satisfaction for a business needs no special emphasis. Satisfied customers are likely to purchase more, recommend your product to others, and
Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than positive client feedback
Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying
As customers, we experience different emotions with different brands. These emotions create a lasting impact on our buying decisions. We are loyal towards brands that
Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact on your brand
Today’s customers enjoy the availability of a wide range of choices, good quality products, and the convenience of e-commerce. They are now on the hunt
On a scale of 0-10, how likely are you to recommend this product/company to others? When this question was initially introduced to CX, it seemed
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