Email Survey – What and Why

Email survey

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Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional and personal activities, which makes it a great channel through which you can reach out to your customers. Also, sending out an email is easy, convenient, and cost-effective. It is an ideal survey method for both small and large businesses!

Are you wondering how to get started with email surveys or if it’s the right survey choice for your audience? Here’s everything you need to know about the use of email surveys.

What is an email survey?

Any questionnaire, survey, or other quantitative data collection form sent out via email can be considered an email survey. It can be as long or short as you wish, depending on your survey objectives. It helps you reach a large audience easily at a low cost.

As businesses also use email for marketing and sales purposes, email surveys are a great way to engage with your clientele. The majority of brands use them to gauge their customers’ expectations and preferences. You can use email surveys to measure KPIs like emotional experience, customer satisfaction, customer effort score, and net promoter score.

It’s unobtrusive, unlike pop-up surveys, giving customers plenty of time to provide their feedback. Also, email surveys with incentives like a coupon code can motivate customers to answer faster!

How to use an email survey?

Email surveys can be in two forms. One is where you embed the survey questions in the email to allow respondents to reply directly. The other is where you merely provide the link to the survey via email. It will redirect the customer to a separate webpage page where they can respond to it.

With Feedbackly, you can customize the survey templates to fit your purpose and audience and launch it as an email campaign. Once the survey is created, you can upload your contacts and add metadata if necessary to identify and segment the respondents easily.

Feedbackly also has a useful feature that helps you create multilingual email campaigns to cater to your diverse customer base. All you have to do is create one survey template and then add the languages you need. You can send out the email survey immediately or schedule it to be sent at a later date.

It’s important for your email survey to have a clear and concise subject line. It will prompt customers to open it. Mentioning the purpose of the survey and the average time required for completion will help your customers understand its importance.

Why should you use email surveys?

Email surveys are one of the most convenient forms of feedback collection both for businesses and customers. Sending out emails doesn’t cost much, and you can design email surveys within a short time. It also doesn’t require technical knowledge or specialized experience. So, if you are just starting on feedback collection, email is a good option to consider.

Another benefit is that email is used by customers of all ages and demographics. Whether your customer base is primarily Gen Z or older generations, email is a reliable way to gather their feedback. Customers also prefer email surveys because they can take their time and respond.

Moreover, email surveys can be integrated with a variety of tools and platforms related to CX. With ready-made survey templates, you can automate the process too. While there’s ample flexibility when it comes to the length of email surveys, it’s always better to keep them as concise as possible. It will ensure that customers don’t abandon the survey halfway through and that the data quality is not negatively affected.

Need help with email surveys? Get in touch with us!

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