The Pros and Cons of NPS as a CX Metric
Aleksi Mäkelä
May 25, 2023
On a scale of 0-10, how likely are you to recommend this product/company to others? When this question was initially introduced to CX, it seemed
What is a Good NPS Score?
Aleksi Mäkelä
March 9, 2023
It is costlier to attract a new customer than to retain an existing one. This much has been clear for those of us heavily invested
How to Calculate NPS (Net Promoter Score)
Aleksi Mäkelä
January 5, 2023
What is NPS (Net Promoter Score) ? The Net Promoter Score (NPS) is a metric used to identify the loyalty of customers to a business/brand.
How to Use Net Promoter Score Right?
Aleksi Mäkelä
September 1, 2022
Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you
Comparison of The Main Customer Experience KPIs
Evely Kaasiku
April 28, 2022
It is often asked how should one know which key performance indicator they should use to measure their Customer Experience. Ideally, a Customer Experience KPI
EVI vs. NPS – Which CX Metric is Better?
Evely Kaasiku
September 17, 2021
If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you
All You Need to Know About the Net Promoter Score (NPS)
Ida Salonen
November 25, 2020
If you are just starting off with a Customer Experience (CX) program for your brand, you would know the importance of using CX metrics to
Customer Experience KPIs: The Hall of Fame
Jaakko Männistö
February 28, 2020
Do you understand the KPIs that you’re measuring? Think about that question for a few seconds. Most people would answer, “Yes of course, why else
Free Net Promoter Score® (NPS) Calculator
Feedbackly Team
February 27, 2020
Net Promoter Score® (NPS) is an industry standard for the customer experience industry. It’s as simple as subtracting the percentage of detractors (scored 0-6) from
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