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Innovation and Customer Experience

The single most important reason new products and services frequently fail to find massive commercial success is the misunderstanding of the core difference between innovation and invention.

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Why You Should Pay More Attention To Your Promoters

It is hard to find a company these days that does not want to listen to its customers. However, only a select few have truly mastered this art. One of the most common mistakes we see is only focusing on negative feedback or detractors in the Net Promoter Score terminology.

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