Many brands are competing to win their customer’s hearts today, but how many of them are doing it right? As one of the driving forces
Conventionally, B2B relations are viewed purely as rational interactions between business entities because partnerships are primarily formed considering performance-related data and cost-benefit analysis. For this
Emotions are a powerful driving force of human behavior and can often define the experiences we encounter daily. Customer’s emotions can influence their buying habits
The webinar replay is now available! Learn how measuring NPS alongside customer emotion data can elevate your CX insights to the next level. The latest
Net Promoter Score (NPS) is one of the most popular CX metrics used for gathering feedback and gauging customer loyalty. But, understanding customers, especially the
A customer journey is not just an event of transactions. It is a much more meaningful interaction that can foster a deeper bond between the
As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of ‘rational reasoning.’ One
In the EU-funded EU Music 360 study, the effects of music on customer and employee experience in the retail sector in Finland are being investigated.
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
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