The Journey

How to create the Happiest Customers in the world?

 

This Customer journey book reveals unique approaches any business can use to turn a casual customer into a committed fan. It shows entrepreneurs, brand managers and marketers how to design an authentic and successful customer journey map that will grow and sustain a devoted base of loyal customers.

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Jaakko Männistö
CEO / Feedbackly

Book summary

 

The journey – How to Create the Happiest Customers in the World? Learning how to keep customers happy is critical to ensuring the success of your business. You need to be consistent in providing quality services to keep your customers coming back for more. Let your customers know that their satisfaction is your main business goal. As an entrepreneur, you need to have regular meetings that might help to increase your customer satisfaction and loyalty. Improve the channels of communication with your employees by asking for feedback.

This Customer journey book reveals unique approaches any business can use to turn a casual customer into a committed fan. It shows entrepreneurs, brand managers and market- ers how to design an authentic and successful customer journey map that will grow and sustain a devoted base of loyal customers. Customers who feel that they have been treated with respect and had their concerns met, will turn from cranky customers
into your number one cheerleaders!

 


Contents of the book:

 

  1. The Journey — What’s it?
  2. What’s Customer Experience (CX)?
  3. Happiness is the Core of our Existence
  4. Why Consumers Behave like they do?
  5. Customers Buy Experiences, Not Products
  6. How to Influence Customers?
  7. Customer Satisfaction
  8. Why your Employees Matter?
  9. How to Create the Happiest Customers in the World?
  10. How to Measure your Success?
  11. In Conclusion