Retail companies face their customers in multiple different channels daily and there rises a challenge of how to optimize customer experiences in all of them. Here is an example of one channel from a very popular fashion brand. Object is a Danish fashion brand that was founded 2003. Objects style demonstrated quality, creativity, and high value in use. In addition to their E-commerce, Object has 750 stores in the Netherlands, Germany, Belgium, Finland, Sweden, Norway and Denmark. Feedbackly has a vital part ensuring successful customer visit at Object. We asked few questions from Objects Store Manager Maaria Mikkola and she gave us some experiences of using Feedbackly.
What kind of effect Feedbackly has to your brand image in the eyes of your customers?
Feedbackly provides our customers with a whole new channel to communicate about their visit. Something that we never had before. In the past, we received occasional feedback through the online store, but now customers tell about their experiences straight to us! Our customers have experienced this new way of giving feedback easy and intuitive. In addition, the fact that we use this kind of system already communicates to our customers that they are valuable to us and we thrive to be even more customer centric.
Has the use of Feedbackly affected your everyday activities?
Well Feedbackly is very easy to use so we have received concrete results about our customer satisfaction and experience. This helps us to see tangible results that we can use to motivate our employees to make the customer experience even better!
Object clothing stores are using Feedbackly feedback kiosk to ensure the quality of their customer experience.